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Billion Dollar Loser by Reeves Wiedeman
Billion Dollar Loser follows Adam Neumann’s journey building and crashing WeWork. The book is a fascinating look into the hubris required to build a new company, but WeWork really never built anything significant like the aura Neumann sold to investors around the company’s secretive technology and culture processes. “WeWork’s core business was simple. It leased…
BK Reads 